Help us tweet to save the bravest! On Wednesday, April 17, LIMA Cares and the licensing industry are taking to Twitter for a terrific cause – the Children’s Brain Tumor Foundation (CBTF). To help bring awareness around the deadliest children’s cancer to the forefront and honor the brave young heroes and their families who are fighting every day, we need YOU!
As part of the 2013 LIMA Cares campaign theme, “Save the Bravest,” we’re asking all our friends and fellow parents to “Tweet for the Bravest” this Wednesday, April 17.
Through the dedication of the International Licensing Industry Merchandisers’ Association (LIMA) and the generosity of the licensing industry – comprised of many of those behind the brands, TV series and toys kids love best! – the LIMA Cares initiative is well on its way to raising $4 million for the Children’s Brain Tumor Foundation, the organization’s charity of choice! LIMA expects to reach the laudable achievement just in time for May’s National Brain Tumor Awareness Month – and the group’s commitment will continue strongly, as it works to meet its goal of raising an additional $5 million in the next five years!